The Attack of the Swatch

Matthew Langille is a name you may not recognize off hand, but you would probably recognize his artwork if you saw it.  His childlike drawings have been seen on flip-flops for Havaianas, T-shirts for Marc by Marc Jacobs and now watches for Swatch.  Matthew is a prolific drawer and, like most artists, he uses drawing and sketching as an outlet for creative energy, filling various illustration pads with countless images. He is creating art to provide another perspective on human nature.  Lots of the images are a reflection of his own psychological and philosophical perspective, which is seen by the way he conveys the characters he creates.  The trio of watches, named Germaholic, Snuggle Bunch and Floating Away, are all inspired by Langille's upbeat and humorous view of modern society.